- Street: Crystal Lawn 20, 1st Street, Haddows Road,
- Area: Nungambakkam
- City: Chennai
- State: Tamil Nadu
- Country: India
- Zip/Postal Code: 600006
- Phone No: 2822 7115 / 3910 8800 / 3910 8801 / 3910 8802
- Listed: February 26, 2013 7:34 pm
- Expires: 69 days, 11 hours
Evolution is organic, sequential and seemingly irreversible, precisely how the ATE Group has evolved. Begun in 1976 as an entrepreneur driven company offering air ticket services has evolved to TRANSFORM & DOMINATE the ‘total services sector’ in Kerala. Expanding further to have a strong ‘Middle East’ presence. The core is TOURISM flanked on either side by two wings
COMMUNICATION AND SUPPORT
To create a new paradigm in every business that the Group touches starting from the Services and Travel sectors, it need to stretch the boundaries and unlock the potential and create the future of the ATE Group. The new identity system will represent THE SOUL of the Group bring together all the CURRENT AND FUTURE ACTIVITIES OF THE GROUP open up horizons to new OPPORTUNITIES and DISCOVERIES. The new identity system is youthful, energetic and vibrant retain its strong lineage and source credibility and yet simple, full of discoveries and delightful. It will invite those within the Group (internally) and also those coming in contact with the Group (externally) to seek new experiences and EXPLORE THE WORLD. The Group continues to be ATE. However, ‘Explore the World’ becomes the positioning idea. The new brand imbibes the essence of all the sectors and their activties.
To span & include all the group’s current and future activities. Retain the ‘soul’ of the enterprise built on SERVICE DELIVERY & SERVICE EXCELLENCE. Unlock value, inspire investment in the group’s activities.
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Listing ID: 283512ca2372fac3